This builds trust, and it’s a refreshing change of pace after a stream of product images.Īnother nice bonus? Behind-the-scenes content doesn’t need to be nearly as polished as some of your other images. It creates transparency that allows them to feel like they’re getting to know the “real” you behind the brand. Take followers behind the scenesįollowers love behind-the-scenes content. As a bonus, the Instagram algorithm tends to prioritize newer features and Instagram content formats, which could give your post an added boost. You can add audio, effects, and other attention-grabbing elements, then share them on your feed or through the Explore tab.
Video is even more important after the release of Instagram Reels -an extension of Instagram that allows users to create short videos up to 15 seconds long. Strive to create product posts that focus more on conveying a feeling-a mood, aesthetic, association, or sentiment that you want people to think of when they see your brand name. Instead, you can consider treating a post like an opportunity to pitch a product, discussing features and benefits or highlighting what makes it special.Ĭlocks And Colours does this well in its image below. You’ll also want to include rich, interesting captions, not just a product name and a few trending Instagram hashtags. Ideally you’re showcasing your products in an aspirational yet relatable setting that your audience can picture themselves in. When photographing products for your feed, you want to avoid making them look like ads. Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram. High-quality pictures and videos of your products will likely be one of the easiest (and most expected) places to start on Instagram. Register now 20 great Instagram post ideas for your account 1.
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